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Beauty Buzz: MAC Cosmetics Brunette Collection
Published February 9, 2009
It is said the best makeup makes one look as if she’s not really wearing anything at all. Brands such as Almay and Cover Girl have capitalized on this concept with special cosmetic collections targeted toward select skin tones and hair colors… Read More »
Beauty Buzz: Stila Pearl Shimmer Gloss
Published February 9, 2009
A girl’s gotta love sparkly diamonds and pearls. But with a not-so-jazzy economy, who really has the funds to spare on precious gems? Thankfully, marketers are catching on and incorporating actually diamond and pearl dust into their beauty pr… Read More »
Beauty Buzz: Almay Pure Blends
Published February 9, 2009
It’s no secret that “naturals” has been the biggest beauty buzzword in the business for the past year, and continues to be on-trend. Mass-market cosmetic brands like Maybelline and CoverGirl have made a successful foray into the m… Read More »
Wet 'n Wild Turns 30
Published February 5, 2009
After three decades on the market, the brand is all grown up and aimed at value-conscious adults. Read More »
A Plus for Men
Published February 5, 2009
Multifunctional Pert Plus for Men debuts in food, drug and mass merchandisers. Read More »
Just in Time in II
Published February 5, 2009
With an eye on the environment and the economy, Chemstar rolls out a new cartridge-based cleaning system for the I&I market. Read More »
Taking the High Road with Shea Butter
Published February 5, 2009
Rhone Botanicals & Skincare products use only all natural and Fair Trade ingredients. Read More »
Reclaim Your Crowning Glory
Published February 5, 2009
Origenere combats environmental triggers that accelerate the ´┐Żaging process´┐Ż of hair. Read More »
Pristine Beauty
Published February 5, 2009
A line borne out of adversity gives women a natural beauty alternative. Read More »
All Hyped Up?
Published January 8, 2009
Is growing demand for organic beauty care products myth or reality? Read More »
One-Step Surface Care
Published January 7, 2009
Clean & Shield dispatches germs and leaves a lasting antimicrobial barrier on surfaces. Read More »
Plastic Surgery? No Thanks
Published January 7, 2009
CellCeuticals Biomedical Skin Treatments provide an alternative to invasive procedures. Read More »
Socially Conscious Hair Care
Published January 2, 2009
Amazon Beauty courts consumers concerned about minimizing their carbon imprint with organic and exotic elixirs for the hair. Read More »
Clorox Creates a Hotline for Holiday Stains
Published December 3, 2008
Clorox Creates Hotline for Holiday Stains Eggnog on an heirloom tablecloth? Did Uncle Steve drop his (fourth) glass of red wine on your favorite pants? This holiday, Clorox’s Dr. Laundry will answer the cries of consumers beset by seasona… Read More »
This Vitamin Shampoo Line Misses with Generic Name
By Suzanne Grayson, Grayson Associates
Published December 1, 2008
I select the products and ads for this column to point out valuable marketing lessons. Each audit shows where the shortfalls are; theBrandAudit, before finalization of key marketing elements to insure product success, and/or, theAdAudit, before an ad… Read More »