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Raw Materials - Polymers


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Warm Weather, Hot Makeup Looks
By Jill Powell, Sephora Pro
Published May 29, 2012
Sephora's Jill Powell shares the latest color cosmetic trends for the season. Read More »
The Curl Commandments
By Morgan Willhite, Creative Director at Ouidad
Published May 8, 2012
All textured hair is not created equal, according to Ouidad's expert. Read More »
Putty Soap Isn't So Silly
Published May 8, 2012
A solid liquid soap is the closest way to describe Lush’s latest innovation, Putty for Hands…but it’s not even soap. This solid hand cleanser is a little bit crumbly at times but a unique formulation, nonetheless. Just place it i… Read More »
Published April 30, 2012
Get “wow” brows with High Brow Glow ($20), a soft but strong highlighting pencil from Benefit. The original incarnation was a matte ballet pink; its sister SKU is bolder and brighter in a glowing champagne-pink shade. A single stroke un… Read More »
Superstar SKUs
Published April 16, 2012
Here at Happi we see a lot of innovation on a daily basis through our reporting. The following personal care products really stepped up to the plate by way of efficacy:   Naturally Fresh Deodorant Roll On in Lavender ($3.99) This elegant deodor… Read More »
Secrets To Youthful Hair Color
By Philip Pelusi, Internationally recognized stylist and product artist
Published April 9, 2012
How can hair hues take years off the clock? Philip Pelusi explains. Read More »
Go Ahead and Get Emotional...Your Beauty Customer Will Thank You!
By Alisa Marie Beyer, The Beauty Company
Published April 2, 2012
If you want to truly understand what motivates and inspires loyalty in your consumer (and what doesn’t), it pays to listen to what she’s saying about not only your brand, but herself. Read More »
Polymeric Delivery Systems for a Sustainable Planet
By Robert Y. Lochhead, Vipul Padman and Lauren LaBeaud, The University of Southern Mississippi
Published April 2, 2012
Marketers and suppliers patent skin care polymers that are better for consumers and reduce the carbon footprint of products. Read More »
Innovate or Stagnate
By Tom Branna, Editorial Director
Published April 2, 2012
The laundry care market is besieged by higher raw material costs and retailer inflexibility on pricing. Laundry detergent suppliers offer a variety of strategies to succeed in this increasingly complex new world. Read More »
Published April 1, 2012
Published March 30, 2012
Tinted lip balms are a tricky formulation—some products don’t have enough pigment to give that pop of color; others feel too chalky or worse, have a strange aftertaste. Naturals marketer Yes To Carrots created a winning blend in its new… Read More »
Top Trends in Tresses for Spring 2012
By Philip Pelusi, Internationally recognized stylist and product artist
Published March 21, 2012
Philip Pelusi weighs in on the hottest hair looks. Read More »
What Damages Hair?
By Michael Dueu00f1as, Celebrity Stylist
Published March 19, 2012
Stylist Michael Dueñas on the causes and effects of coloring treatments, salt water and other bad hair actors. Read More »
Look Sharp, Feel Sharp, Be Sharp
By Kate Benson, Martens & Heads
Published March 12, 2012
Kate Benson explains what makes guys spend a few hours at a salon. Read More »
Evaluating Sunscreen Spray Polymers
By Olga V. Dueva-Koganov, Michael Russell, Steven Micceri and Artyom Duev, AkzoNobel Surface Chemistry LLC, Ossining, NY and Bridgewater, NJ, USA
Published March 5, 2012
Static and dynamic contact angle measurements in vitro can be utilized to evaluate the efficacy of sunscreen films to prevent water from reaching the substrate surface and reduce TEWL Read More »