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Go Ahead and Get Emotional...Your Beauty Customer Will Thank You!
By Alisa Marie Beyer, The Beauty Company
Published April 2, 2012
If you want to truly understand what motivates and inspires loyalty in your consumer (and what doesn’t), it pays to listen to what she’s saying about not only your brand, but herself. Read More »
Published April 1, 2012
Published March 30, 2012
Tinted lip balms are a tricky formulation—some products don’t have enough pigment to give that pop of color; others feel too chalky or worse, have a strange aftertaste. Naturals marketer Yes To Carrots created a winning blend in its new… Read More »
Top Trends in Tresses for Spring 2012
By Philip Pelusi, Internationally recognized stylist and product artist
Published March 21, 2012
Philip Pelusi weighs in on the hottest hair looks. Read More »
What Damages Hair?
By Michael Dueu00f1as, Celebrity Stylist
Published March 19, 2012
Stylist Michael Dueñas on the causes and effects of coloring treatments, salt water and other bad hair actors. Read More »
Look Sharp, Feel Sharp, Be Sharp
By Kate Benson, Martens & Heads
Published March 12, 2012
Kate Benson explains what makes guys spend a few hours at a salon. Read More »
Published March 1, 2012
Published February 1, 2012
Published February 1, 2012
Published February 1, 2012