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Williamstown Wunderkind
Published March 31, 2009
The CEO of Eden Body Works is looking ahead�and that�s just to her high school graduation. Read More »
Great Positioning Births a New Hair Care Segment
By Suzanne Grayson, Grayson Associates
Published March 31, 2009
Just when we need it, a new star is born. Every once in a while a new segment of an established category is born out of brilliant positioning. Not often, but when it happens, the rewards to the brand are far beyond volume, share and love from the tra… Read More »
A Celebration of Beauty
Published March 13, 2009
Thousands attend CEW's Beauty Product Demo Read More »
Green Works Adds Wipes
Published March 2, 2009
Natural cleaning line�s latest launch is biodegradable cloths. Read More »
Borba Skin Care
Published March 2, 2009
Founder Scott-Vincent Borba is in pursuit of the total approach to skin care. Read More »
Daisy Fuentes, Style Pro
Published March 2, 2009
TV host and fashion mogul gets back to her roots with new hair care range. Read More »
A Plus for Men
Published February 5, 2009
Multifunctional Pert Plus for Men debuts in food, drug and mass merchandisers. Read More »
Just in Time in II
Published February 5, 2009
With an eye on the environment and the economy, Chemstar rolls out a new cartridge-based cleaning system for the I&I market. Read More »
One-Step Surface Care
Published January 7, 2009
Clean & Shield dispatches germs and leaves a lasting antimicrobial barrier on surfaces. Read More »
Socially Conscious Hair Care
Published January 2, 2009
Amazon Beauty courts consumers concerned about minimizing their carbon imprint with organic and exotic elixirs for the hair. Read More »
Clorox Creates a Hotline for Holiday Stains
Published December 3, 2008
Clorox Creates Hotline for Holiday Stains Eggnog on an heirloom tablecloth? Did Uncle Steve drop his (fourth) glass of red wine on your favorite pants? This holiday, Clorox’s Dr. Laundry will answer the cries of consumers beset by seasona… Read More »
This Vitamin Shampoo Line Misses with Generic Name
By Suzanne Grayson, Grayson Associates
Published December 1, 2008
I select the products and ads for this column to point out valuable marketing lessons. Each audit shows where the shortfalls are; theBrandAudit, before finalization of key marketing elements to insure product success, and/or, theAdAudit, before an ad… Read More »
Chemicals and Children
Published December 1, 2008
Panel discussion urges greater attention on the impact of common chemicals on children. Read More »
Coming to America
Published November 26, 2008
A 15-year brand of green products created by New Zealand�s Malcolm Rands is taking on the U.S. market. Read More »
Hip Hair Care from The Netherlands
Published November 4, 2008
Doop is formulated to appeal to the young and trendy. Read More »