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Clorox Creates a Hotline for Holiday Stains
Published December 3, 2008
Clorox Creates Hotline for Holiday Stains Eggnog on an heirloom tablecloth? Did Uncle Steve drop his (fourth) glass of red wine on your favorite pants? This holiday, Clorox’s Dr. Laundry will answer the cries of consumers beset by seasona… Read More »
This Vitamin Shampoo Line Misses with Generic Name
By Suzanne Grayson, Grayson Associates
Published December 1, 2008
I select the products and ads for this column to point out valuable marketing lessons. Each audit shows where the shortfalls are; theBrandAudit, before finalization of key marketing elements to insure product success, and/or, theAdAudit, before an ad… Read More »
Chemicals and Children
Published December 1, 2008
Panel discussion urges greater attention on the impact of common chemicals on children. Read More »
Coming to America
Published November 26, 2008
A 15-year brand of green products created by New Zealand�s Malcolm Rands is taking on the U.S. market. Read More »
Hip Hair Care from The Netherlands
Published November 4, 2008
Doop is formulated to appeal to the young and trendy. Read More »
From Theory to Practice, A New Way Forward for the IFSCC?
Published November 4, 2008
Leaders of the International Federation of Societies of Cosmetic Chemists unveil new concepts that are designed to boost participation. Read More »
Published October 6, 2008
The IFSCC 25th Congress takes place this week in Barcelona, a gem of a city with amazing architecture, great museums and a vibrant nightlife. I was fortunate enough to travel here on business 12 years ago and was able to see many of the sights&hellip… Read More »
A Taste of Heaven
Published September 30, 2008
Natural skin care goodness from Earth Mama Angel Baby Read More »
Shine on You Stylish Diva
Published September 29, 2008
Alfaparf Milano uses real diamond dust to impart sparkle into glamorous tresses. Read More »
Mothers of Invention
Published September 3, 2008
Dana Rubenstein and Tamar Rosenthal, co-founders of Dapple dish detergents, are ready to launch a new toy cleaner that�s good for baby and the environment. Read More »
Nature + Innovation + Inspiration
Published September 3, 2008
Free of frills, Clean Logic bath and body products fuse minimalism with functionality. Read More »
Skin Rx
Published September 3, 2008
Ren�e Rouleau�s got the prescription for great skin. Read More »
Real Solutions Hair Care Is Lacking in Execution
By Suzanne Grayson, Grayson Associates
Published August 4, 2008
Entrepreneurial companies are wonderfully (woefully?) optimistic.  Armed with an idea, coupled with passion, and off they go— even without a pocketful of money.  Never mind that the idea may not be, or is no longer really new, (no fir… Read More »
Officially Organic
Published August 4, 2008
Badger Balm is now USDA-certified Read More »
Deep Roots
Published August 4, 2008
Shobha hair removal products are based on the tenets of Indian beauty practices. Read More »