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Colgate-Palmolive Wins Formulation Challenge at In-Cosmetics

10.11.17

Team crafts anti-pollution product that topped three other formulations from leading beauty firms.

The winner of in-cosmetics North America 2017’s Formulation Challenge was announced last night at the cocktail and awards reception that closed out the first day of the event in New York City.

Toppping the competitiion was Colgate-Palmolive, which created an exceptional new beauty product—an anti-pollution product—in just 90 minutes in a purpose-built lab on the show floor.
  
In the Formulation Challenge, Colgate-PalmoliveEstée LauderShiseido and Unilever created the finished formulation from a box of mystery ingredients supplied by exhibitors. Competitors were judged by The Institute of Personal Care Science and Mintel.
 
A close second, Estée Lauder was given the runner up prize for its innovative face mask, according to show organizers.