Crodarom (stand S70) is introducing Elfe Flower, an extract of Epimedium grandiflorum, that has played a multifaceted role for more than a thousand years in traditional Asian medicine with its anti-inflammatory, antioxidant, antibacterial, anti-ageing, anti-fatigue and moisturizing properties. Conjouring up images of fairy tales, beautiful elfish creatures, immortality and eternal youth, Elfe Flower’s many applications include face, body and hair care, according to Crodarom.


Emotional well-being and body and mind connection are becoming a priority for consumers and Les Delices from Crodarom is meeting this need with a new range that has been developed to awaken the five senses. Produced using sweet sounding technology, with alluring colors that appeal to the eye, delicious fragrances that seduce the taste buds and a touch so soft to delight the skin, Les Delices provide the ultimate multi-sensory experience, according to Crodarom.


New from Sederma is Citystem, a new active that is designed to fight against pollution damage is its new active ingredient Citystem. Originating from plant cell culture and sustainably produced, Citystem counteracts the effects of pollution on the skin while offering an effective protection against agression. Croda will showcase its Pollution Protection formulations. With consumer education and understanding at an all-time high, the unwavering growth of the health and well-being macro trend has seen perceptions of pollution increasingly influence the personal care market.


Croda, Crodarom and Sederma together will present formulations that protect, cleanse, enhance and treat skin and hair. With tailored ingredient and formulation suggestions, visit Croda to explore a number of concepts designed to protect both the skin and hair from the impact of pollution, offering insights into the origins of common pollutants and how they resonate with consumers.


More info: Croda, www.croda.com; Crodarom, www.crodarom and Sederma, www.sederma.com