Visit Happi Magazine
at Booth 449

Oil-Soluble Keratin from Seiwa Kasei


Visit stand T21 to learn more about Promois EK-118.

Seiwa Kasei (Stand T21) is a Japanese manufacturer of innovative cosmetic ingredients. It offers high-performance products based on peptides and/or amino acids with unique marketing claims and relevant data.

At In-Cosmetics Global 2017, Seiwa Kasei will showcase the latest ingredient, oil-soluble keratin Promois EK-118. The main component of hair is keratin protein, so keratin is necessary to keep beautiful hair. Recently, the advantage of oil-cosmetics is recognized widely and oil became more popular all over the world. However, water-soluble hydrolyzed keratin cannot be included in oil-cosmetics. Because of that, Seiwa Kasei developed oil-soluble type keratin newly and proposes Oil-Keratin-Care.

Promois EK-118 improves hair strength and moisturizing effect in damaged hair. It also suppresses lift-up of hair cuticle and gives hair smooth and glossy appearance by treated as hair oil.

More info: Daichi Iwasaki, Seiwa Kasei, Tel: +81-072-987-2626; Email:; Website: