BASF (stand 803) will showcase new ingredients, formulations and concepts for use in color cosmetics, hair care and skin care at NYSCC Suppliers’ Day. For example, Micro-proteins for natural hair strengthening and rejuvenation provide healing properties to damaged hair while fulfilling the demand for alternatives to the animal keratin protein. A 3D molecular network of biopolymers, control release a moisturizing complex on both scalp and hair. 


A Hair Care Texture kit pushes the envelope on traditional textures and formats; and powerful bio-actives help strengthen the structural components within skin layers for youthful skin appearance. New pigments from the Colors & Effects brand will also be displayed, including a nude or skin tone shade effect pigment with excellent chromaticity and lightness. Other new pigments include an intense magenta interference effect pigment with exceptional chroma and brilliance; and pigments in the metallic bronze and copper family which provide clean, brilliant colors with high sparkle characteristics.


More info: BASF, Tel: 800-526-1072; Email: personal-care@basf.com; Website: www.basf.com/?utm_source=HAP&utm_medium=ContentMarketing&utm_campaign=HAP