DuPont Industrial Biosciences (stand 735) launched Genencare OSMS Pro, a new product for the personal care industry that helps protect skin from pollution, while contributing to the natural cellular defense process, according to the company. Unlike other products on the market, Genencare OSMS Pro is made from natural and pure ingredients, satisfying growing consumer demand for transparency. This novel natural skin protection product is based on the principle of osmoprotection. Osmolytes have the ability to manage water balance in cells and, in skin, they are part of the natural moisturization factor (NMF), according to DuPont Industrial Biosciences.


With the exponential rise in global urbanization comes increased pollution. Consumers are concerned about the link between exposure to pollutants and health issues, including premature skin aging, pigmentation and worsening of inflammatory skin diseases. By improving the skin barrier function and helping the natural skin defense, Genencare OSMS Pro helps consumers better protect their skin while using a combination of natural, pure ingredients.


More info: DuPont Industrial Biosciences, Tel: 314-659-3564; E-mail missy.abbott@dupont.com; Website: www.biosciences.dupont.com