Students Join Crest Whitestrips Smile State to Win an On-Campus Concert

2006-10-04 | 09:58

Procter & Gamble’s Crest Whitestrips is giving college students something to really smile about this year with Smile State––its new sponsored group on Facebook.com. The group is giving undergrads at 20 select campuses across the nation VIP access to concerts, other exclusive events, promotions, contests, behind-the-scenes web content and more, all for free. All they have to do to join in on the fun and collect prizes is become a member of Smile State. The benefits of joining are many, culminating with the chance for four campuses to win a stop on the Smile State Tour. At the end of the first semester, the four schools with the largest Smile State membership will score an exclusive concert on their campus featuring the latest acts from Island Def Jam all happening at the close of the fall semester. In addition to the tour, each of the 20 chosen schools is guaranteed to receive two free VIP pre-release movie screenings right at their school and Smile State is also tapping into the latest competitive craze and hosting rock, paper, scissors contests on select campuses, all of which will be open only to Smile State members. Constantly changing online content is another reason students will continue to log on and check back often. Enticing subject matter will include the newest music by Island Def Jam's up-and-coming acts, blogs written by the artists themselves, interviews, artist photos, never-before-seen movie content, tons of photo uploads and contests in addition to the ability to check out what's hot on other campuses. As an added bonus, the schools that win the private concert will have their pearly whites showcased on the Smile State page for the entire network to see. Participating Universities include: Auburn University, University of Oklahoma, Virginia Tech, Arizona State University and Purdue University, among others.