Coty Partners with Gwen Stefani on New Scent

2006-12-06 | 05:07

Coty Inc. today signed a global licensing agreement with Gwen Stefani, the Grammy-winning recording artist, to develop and market a line of fragrances for her fashion and accessories brand, L.A.M.B. Terms of the agreement were not disclosed.
 
The partnership is the first foray by the multi-talented singer and fashion designer into the fragrance market. The yet-to-be-named fragrance, which will debut Fall 2007, will reflect the unique blend of verve, style and vivacity of L.A.M.B. fashions and accessories.
 
“Creating a fragrance is one of the most prestigious things a designer can do,” said Gwen Stefani.  “For me it’s like another thing you can wear and another thing I can creatively be a part of.”
 
“Gwen Stefani is the perfect partner to create a new signature fragrance,” said Bernd Beetz, CEO, Coty Inc.  “Gwen’s distinctive look, music and embrace of ethnic influences, coupled with her effervescent personality will make her fragrances highly appealing to a generation of women around the world who love her one-of-a-kind, international style.”
 
“Women around the world will love L.A.M.B. fragrances,” said Catherine Walsh, senior vice president, American Fragrances, Coty Prestige.  “Like Gwen’s highly acclaimed L.A.M.B. fashions and accessories, this will be no ordinary perfume; from the packaging to the bottle design to the distinctive scent itself, we will be working very closely with Gwen to ensure that her signature fragrance captures her rare spirit, style and warmth.