Helen of Troy Acquires Bed Head License

2006-12-14 | 04:34

Helen of Troy Limited, designer, developer and worldwide marketer of brand-name personal care and household consumer products, today announced that it has entered into a licensing arrangement through Stone America Licensing, a New Jersey based company acting as licensing agent for MBL/Toni&Guy Products, LP and MBL/TIGI Products, LP for the use of the Bed Head by TIGI and Toni&Guy trademarks for personal care products in the Western Hemisphere.

Helen of Troy Limited will introduce a complete line of hair care appliance products under the Bed Head by TIGI and Toni&Guy  brand names that will include hair dryers, hair styling irons and straighteners, hot air brushes, hair setters, combs, brushes and hair care accessories, as well as a variety of other personal care products. Initial marketing will commence in the United States, followed by the remainder of the Western Hemisphere, with product shipments to begin during the next fiscal year.

Gerald J. Rubin, chairman, chief executive officer and president, commenting on the new license, stated, "We are very pleased that we were able to obtain the rights to use the Bed Head by TIGI, and Toni&Guy brand names for our new lines of personal care products in the Western Hemisphere. Helen of Troy is excited to bring these brands into our portfolio and provide the rapidly growing youth and fashion markets with cutting edge personal care products. In the Western Hemisphere the positioning of the Bed Head by TIGI, and Toni&Guy brands will complement all of our other branded product offerings, providing a full range of products for our retail partners. We are excited about the prospects for these brands and hope that products sold under these trademarks will become one of the most significant personal care categories for Helen of Troy over the long term," Mr. Rubin concluded.