Febreze Offers Consumers the Chance to be a Star

2007-01-09 | 09:03

On January 13th, Febreze will kick off the New Year with its first ever Febreze Freshness Challenge Tour that will freshen up 10 cities across the country. On the tour, consumers will get the chance to audition for a spot in an upcoming Febreze commercial. The Febreze Freshness Challenge was designed to allow consumers to experience the noticeable freshness of Febreze Air Effects firsthand. Consumers are invited to take the challenge and put Febreze Air Effects to the test, showing how the product eliminates odors and leaves behind a clean, fresh scent. At each city stop, consumers will have the opportunity to audition to be in the next Febreze commercial through the “Fresh New Face” contest. To enter the contest, consumers are invited to come down to one of the 10 locations on the mall tour and audition by displaying their best freshness lover impersonations on camera. The booth will be fully stocked with Febreze products for use in the commercial tryouts, and consumers are, as always, encouraged to be creative. “Febreze wanted the opportunity to show consumers first hand how Air Effects not only eliminates odors in homes but also leaves behind a light fresh scent,” said Eric Huston, brand manager for Febreze. “As a fun reward for participating in the challenge, we at Febreze thought consumers would like the chance to be a part of our next commercial. This way, both consumers and Febreze have the chance to be the star.” More info: www.nocoverup.com.