The Fragrance Foundation Debuts New Format for the 2007 FiFi Awards

2007-01-23 | 08:27

This year, The Fragrance Foundation will break the traditional awards show mold by introducing a new format at the FiFi Awards & Celebration, to be held on May 31, 2007 in The Winter Garden at the World Financial Center in New York City that will include an awards presentation at 7:30 p.m. with an extended cocktail party and dinner at 8:30 p.m. and headliner performance to follow. “After 34 years of following a traditional award show format, we feel it is important to introduce this new show concept that is more about having fun and celebrating the industry’s finest achievements,” said Rochelle Bloom, president of The Fragrance Foundation. “We are confident the change will be received with an enthusiastic response and are looking forward to a great night!” Individual tickets or specialty lounges (luxury lounge, dining lounge and leisure lounge) are available for purchase. Each lounge affords the perfect opportunity to entertain and enjoy the successes of the industry with room for 10 guests and various perks, VIP privileges and personalized amenities such as cocktail and dining service.