Yankee Candle Lights a Candle for Your Heart

2007-01-30 | 03:43

The Yankee Candle Company announced its 2nd Annual "Light a Candle for Your Heart" Program in support of the American Heart Association's national Go Red for Women movement. The program includes in-store, web, and corporate activities, and is designed to increase women's awareness of heart disease, raise funds, and inspire women to develop heart healthy lives. Heart disease is the #1 killer of adult women in the United States claiming a life every minute according to the American Heart Association. A $1.00 donation will be made for each purchase of the specially-designed Go Red Yankee Candles. Featuring the ever-popular Macintosh scent, this limited-edition red candle includes a special label highlighting the American Heart Association's Go Red movement. Additionally, Yankee Candle will make a $1.00 donation for all other purchases of select red candles during Heart Month in February including top-selling scents such as Macintosh, Macintosh & Peach, Juicy Watermelon, Sweet Strawberry, Cranberry Chutney, and Mandarin Cranberry. Yankee Candle customers also will receive a special AHA Red Dress Gift Tag for additional donations they make. Rick Ruffolo, senior vice president of brand, marketing, and innovation for Yankee Candle, commented, "Yankee Candle is committed to helping address this broad-reaching health concern as it is very relevant to our customers. We have expanded our successful 2006 program in 2007 with the goal of raising over $100,000 across the two years. Each of us can make important lifestyle decisions to improve our heart health such as incorporating regular exercise, eating right, and even relaxing. The positive benefits of taking a moment to light a candle each day to unwind and help release the stresses of the day cannot be overlooked." Andrew Buroker, American Heart Association's Board Chairman states, "Without the support from respected brands like Yankee Candle, we could not educate and share this lifesaving message with millions of women about heart disease. Together we can encourage women to fight and take action against their No. 1 killer."