Mark. Forms Partnership with Reality TV Star

2007-01-31 | 09:07

Mark, the boutique beauty and fashion brand from Avon, has partnered with Lauren Conrad, star of the MTV show The Hills. In her new role, Ms. Conrad will partner with mark, and collaborate in both beauty and fashion initiatives. Ms. Conrad will be featured in the brand’s magalog (a combination magazine and catalog reaching over six million customers every month), and in the online community. Future plans include the development of exclusive co-branded items that will be available through mark Representatives, in the magalog and online at www.meetmark.com. “We are thrilled to be partnering with Lauren––a young woman who is making her mark in the world,” said Claudia Poccia, Global president of mark. “As an aspiring fashion designer and talented young woman, Lauren is a perfect fit for our mark brand. We have a shared love of makeup, fashion and the expression of personal style, and so we are excited about the future together.” “I’ve been a mark fan since it launched and I look forward to collaborating with mark on future products as I realize my own dream of becoming a fashion designer,” said Ms. Conrad. “My parents taught me that I can do anything I want to and to never give up––to me that is what mark is all about, helping young women realize their dreams.”