Crest and Oral-B Partner With Scientific American

2007-02-01 | 09:27

Crest and Oral-B have partnered with Scientific American magazine to present comprehensive information and expert opinions regarding the relationship between oral health and whole body wellness, including potential implications for future health care models. News regarding the link between oral health and systemic health is emerging at a tremendous pace. Not only has the potential impact of this evolving research been noted in statements by the U.S. Surgeon General and by global health organizations including the World Health Organization (WHO), Centers for Disease Control (CDC) and the National Institutes of Health (NIH), it has also spurred heightened interest in maintaining optimal oral health among the general population. “With more than 100 years of combined expertise in the field of oral care, Crest and Oral-B have always been dedicated to providing consumers and dental professionals with best-in-class products to help them achieve optimal oral health,” said Dr. Paul Warren, vice president of global professional and scientific relations, Procter & Gamble. “The emerging research presented in Scientific American has not changed that mission, but has simply reinforced oral health as a key component of overall well-being. While we may not know the exact nature of the relationship between oral health and systemic health, we do know that oral health is more important to consumers now than ever. In this new environment, P&G is the only oral healthcare company that can provide consumers with a full range of Crest and Oral-B products offering solutions to these oral healthcare needs.” As experts continue to evaluate the nature and extent of the relationship between oral and systemic health, the line between science and hype can get blurry. The information conveyed in this special publication of Scientific American seeks to provide the latest, most accurate understanding of current knowledge in this area of research.