Old Spice Unveils Online Destination for Guys

2007-02-09 | 08:48

On the heels of its advertising campaign launch, Old Spice launched Voice of Experience––a new online destination that examines topics that are relevant to today's man and offers experiences, trends and upcoming event listings from a variety of experts. Accessed through OldSpice.com, the site features a variety of unique thought leaders providing insight, guidance and perspectives that any true man of experience will appreciate. The Voice of Experience topic categories and Experience Panel include a cars editor, entertainment editor, fashion/grooming editors, food/beverage editor, games/gadgets editor, music editor, sports editor and dating and relationships editor. The Experience Panel will develop original, monthly content for the site, which also will feature periodic celebrity guest editors in upcoming months. Voice of Experience went live yesterday.