Cyndi Lauper Records America the Beautiful for New Tide Advertising Campaign

2007-03-05 | 08:27

This spring, Tide laundry detergent wants America to be beautiful! And to help capture that sentiment, noted recording artist Cyndi Lauper will lend her voice to Tide's new advertising campaign for Tide with Bleach Alternative with ColorClean. Ms. Lauper has recorded the classic, patriotic anthem America the Beautiful to be used in a new advertising campaign that launches nationally today. “For decades, Cyndi has created timeless American music, and her spirit, success and role as a mother made her a natural fit for Tide, which has been a laundry room staple across America for more than 60 years,” said Suzanne Watson, U.S. Tide brand manager. The 30-second ad depicts Americans celebrating our country's heritage with their true colors: red, white and blue. A full, streaming version of Cyndi's rendition of America the Beautiful as well as behind-the-scenes footage from the recording session will be available on tide.com.