Coty Signs a Patriot for Stetson

2007-04-25 | 01:50

Tom Brady is the spokesman for the men's fragrance

Coty Inc. is counting on a patriot to boost sales of its cowboy-themed scent.  National Football League superstar Tom Brady will be the new face of Stetson fragrances, the company’s flagship men’s fragrance brand.

According to Coty, California-native Mr. Brady defines the passion, pride and masculine spirit of the Stetson man. Partnering with Coty, Mr. Brady has signed on to be the new official Stetson spokesperson and appear in a new advertising campaign.

“Tom Brady is the ideal male icon for the Stetson brand and we look forward to a successful partnership with him,” said Bernd Beetz, CEO, Coty Inc. “His allure extends off the football field and he is widely known for his distinctive masculinity and irresistible character.”

Effective immediately and for the next two-and-a-half years, Mr. Brady will represent the Stetson brand. The first ad campaign to feature Brady, set to debut in September, will include both a print and television advertising campaign.

Financial terms of this agreement were not disclosed.