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IN THE NEWS
Natural, Anti-Aging SKUs Boost $6 Billion U.S. Makeup Market
2007-05-30 | 09:55
U.S. women continue to look for more natural beauty alternatives and the fountain of youth, according to a new report from Mintel.
U.S. women continue to look for more natural beauty alternatives and the fountain of youth, according to a new report from Mintel. With more than 6 % growth reported from 2001-2006, the overall makeup
category has continued to soar with strong contributions from the natural and anti-aging makeup segments. Last year, the makeup industry garnered $6 billion in food, drug and mass merchandiser (FDM) sales.
Brands claiming to promote youthful skin added $39 million of growth in the FDM category from 2004-2006. Major companies such as L'Oreal, Maybelline and Revlon have introduced signature anti-aging lines nearly tripling their combined sales, growing from $22 million to $61 million in the last two years. According to Mintel's research, more than 40 percent of respondents wear makeup with anti-aging ingredients.
Beyond anti-aging, natural products have also significantly driven growth in the makeup sector. More than 40 percent of Mintel's survey respondents said that they prefer makeup with all-natural ingredients, which clearly supports the growth reported by Mintel Global New Products Database (GNPD). According to Mintel GNPD, more than 200 new introductions in this area have debuted in the U.S. this year. More than one fifth of global organic and natural new product makeup launches have come from the U.S. alone.
category has continued to soar with strong contributions from the natural and anti-aging makeup segments. Last year, the makeup industry garnered $6 billion in food, drug and mass merchandiser (FDM) sales.
Brands claiming to promote youthful skin added $39 million of growth in the FDM category from 2004-2006. Major companies such as L'Oreal, Maybelline and Revlon have introduced signature anti-aging lines nearly tripling their combined sales, growing from $22 million to $61 million in the last two years. According to Mintel's research, more than 40 percent of respondents wear makeup with anti-aging ingredients.
Beyond anti-aging, natural products have also significantly driven growth in the makeup sector. More than 40 percent of Mintel's survey respondents said that they prefer makeup with all-natural ingredients, which clearly supports the growth reported by Mintel Global New Products Database (GNPD). According to Mintel GNPD, more than 200 new introductions in this area have debuted in the U.S. this year. More than one fifth of global organic and natural new product makeup launches have come from the U.S. alone.
