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Parlux, Camuto Group Partner With Jessica Simpson to Launch Fragrance

2007-06-27 | 10:52

The Camuto Group and Parlux Fragrances, Inc. announced the signing of a global licensing agreement with Jessica Simpson to launch her very first signature fragrance.


The Camuto Group and Parlux Fragrances, Inc. announced the signing of a global licensing agreement with Jessica Simpson to launch her very first signature fragrance.

The fragrance line will debut in July 2008, in the U.S., with an international roll-out shortly thereafter. The fragrance is said to reflect Ms. Simpson's style, personality and confidence.

According to Ms. Simpson in a statement to the press, "I wanted to partner with a company that would be able to express my personality through a fragrance. After meeting with Parlux, I'm extremely excited to start the development process with them."

"We are proud to partner with both the Camuto Group and Jessica Simpson, whose talent, charm and values have made her America's Sweetheart and have shown her to be the kind of person that women of all ages can admire," said Neil Katz, Chairman and CEO, Parlux Fragrances, Inc. "Having Jessica as a partner is a great global opportunity for our company."


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