Underscoring its transformational growth strategy, The Dow Chemical Company unveiled the creation of a new specialty business unit operating under the name of Dow Wolff Cellulosics. It encompasses all activities and interests of what were previously Wolff Walsrode AG and The Dow Chemical Company’s Water Soluble Polymers business.

The newly combined business will encompass cellulosics and related chemistries, providing application formulation expertise and other technical services to a broad range of strategic industry sectors, including personal care.

The creation of Dow Wolff Cellulosics establishes a solid platform for sustainable business growth based on renewable raw materials; global manufacturing capabilities; a modern asset base; innovative R&D; specialized market channels; and most importantly, expert people with in-depth application know-how

“The creation of Dow Wolff Cellulosics is a carefully planned move to combine know-how, experience and best practice, and create something truly new that is greater than the sum of its parts,” said Martin Sonntag, general manager of Dow Wolff Cellulosics. “We are a new industry leader built on the foundation of two great companies, blending the best traits of our previous entities to create a business with its own identity, culture and capabilities – the future of cellulosics is in our hands.”