Shiseido To Sell Zirh and Corduroy Brands

2007-08-29 | 12:14

Men's brands are going back to former Zirh president

Shiseido Co. Ltd. has entered into an agreement to sell the Zirh men’s skin care and fragrance brand and Corduroy men’s fragrance brand, currently marketed by Zirh International Corp. a wholly-owned subsidiary, to a group of private investors led by Brian Robinson, a former Zirh president.

Following the transaction, Zirh International Corp. will be renamed ZIC Corp. and will continue to function as a wholly owned subsidiary of Shiseido, exclusively marketing and selling the John Varvatos brand of men’s skin care and fragrances.

“This sale is a strategic decision that will benefit the loyal customers of the Zirh and Corduroy brands,” said Shuichi Tanaka, Chairman and CEO, Shiseido International Corporation and Zirh International Corp.  “This will allow us to focus our strengths and invest business resources in the John Varvatos brand and our Shiseido Men’s Skincare line,” Tanaka continued. “Brian Robinson has unique experience in the men’s skincare market as well as an intimate working knowledge of the Zirh brand.  This transaction will provide the Zirh and Corduroy brands with a business structure better suited for their growth and expansion.”

“While I am extremely proud of the accomplishments and performance of Zirh in the past, I am very confident in the brands and even more excited about the future prospects and strategic opportunities,” stated Brian Robinson.