The Procter & Gamble Company announced that Gain has become the company's 23rd brand with more than $1 billion in sales. While many of P&G's other billion-dollar brands are sold globally, as a solely North American brand, Gain is the company’s eighth largest brand in dollar sales in the U.S.; Gain is also the second largest selling laundry detergent in the U.S.

Gain was introduced to the market in 1969 as an enzyme-driven stain removal detergent; however, in 1981, Gain decided to reposition the brand for its fresh scent. Throughout the decade, the brand created a long-term vision to leverage Gain's “scent experience” among fragrancec-seeking consumers. In February 2006, the brand introduced the Gain Joyful Expressions line, and the successful launch played an integral part in helping push the brand's sales over the billion-dollar mark.