Sean 'Diddy' Combs Launches Unforgivable for Women

2007-09-19 | 03:33

Unforgivable for women fragrance by Sean Combs

Sean "Diddy" Combs' first fragrance, Unforgivable, was launched in February 2006 and quickly earned rank as the No.1-selling men's prestige fragrance in the USA. As he does with every project, Mr. Combs took center stage in the development of UNFORGIVABLE WOMAN.
 
The new fragrance campaign features female model, Jessica Gomes. "The ad really gives you almost a fly-on-the-wall view of something happening that is a little risque," said Mr. Combs.

According to Mr. Combs, the UNFORGIVABLE WOMAN is "strong - yet quiet, a woman who is sensual and passionate, who makes an impact when she enters a room, a woman who picks the words that she uses carefully, and when she speaks, she says what she means. She finds a scent she loves and she sticks to it. It's part of her lifestyle; she'd rather wear 'her' signature scent or nothing at all."

The scent is warm, like a woman's body, a breathtaking combination of creamy, floral, warm and luscious notes. "I didn't want to take the easy way out as far as just making a feminine version of the men's fragrance. Women and men are totally different," said Mr. Combs. UNFORGIVABLE WOMAN, is a pearly champagne-colored bottle housed inside a shiny champagne- colored carton. The bottle packaging was created by Sean Combs to complement the male version of UNFORGIVABLE and to evoke a strong, yet soft and feminine aesthetic. Sean John's UNFORGIVABLE WOMAN is $55 for 2.5 ounces and $75 for 4.2 ounces.