As consumers are increasingly concerned with environmental, safety, societal and personal well-being impacts of products they buy, the market for “green” solutions in the personal and home segments is growing rapidly.

For manufacturers aiming to develop products to serve this global trend, natural and renewable raw materials are key factors of success. With Green Chemical Solutions™, Cognis enables companies to decide how “green” they want their products to be.

The system is comprised of three Easy Guides: a Portfolio Easy Guide, a classification system categorizing all Care Chemicals ingredients into different levels of naturalness; a Formulation Easy Guide; and a Regulation Easy Guide. More info: www.cognis.com.