Blanchett New Face of P&G Skin Care Line

2007-10-25 | 01:16

Cate Blanchett is used to costumes bordering on disguise on the big screen—layers of thick white makeup for her star turn in the "Elizabeth" movies, or a wig and leather jacket for her portrayal of a young Bob Dylan in the upcoming "I'm Not There."

But it's still surprising to picture her serving breakfast at home wearing an actual mask. Donning a white cotton, full-face moisturizing cover akin to a soft hockey mask is part of her skin care ritual, says Ms. Blanchett, who has been hired as the U.S. face of SK-II, a high-end skin care line from Procter & Gamble Co.

Blanchett joins a long list of celebrities endorsing personal-care products, but she says she's used SK-II for seven years to keep her skin in its famously good shape.