SDA To Go Beyond Green

2007-11-02 | 02:56

Annual meeting set for Jan. 28-Feb. 2, 2008 in Boca Raton

The 82nd annual meeting of the Soap and Detergent Association (SDA) will be held Jan. 28-Feb. 2 at the Boca Raton Resort and Club, Boca Raton, FL. The theme of this year's meeting is "Going Beyond Green" and will focus on all aspects of sustainability.

Keynote speakers for the annual meeting will be Ray Anderson, founder of Interace, Inc. (invited) and Lynn Dornblaser, director of customer solutions, Mintel.

Ms. Dornblaser's presentation is "Going Green and Beyond: Options and Opportunities for Soaps and Detergents. Ms. Dornblaser notes that  "environmental responsibility" is the term everyone is talking about these days, but it is not necessarily easy to accomplish.

This fast-paced presentation will take a look at the types of environmentally responsible products that appear in this category, how product concepts from other categories may apply, and how some companies have taken both small and large steps to offer products within this "green" halo. The presentation will also cover what consumers think about environmental issues, and how they engage in environmental responsibility. The presentation will be global in scope, drawing insight from products and trends
around the world.

The program also includes in-depth sessions on U.S. and global regulations with presentations by association experts and SDA staff members.

Of course, the annual meeting will include golf tournaments, opening reception, closing banquet and plenty of quality time around the cabanas!

More info: http://guest.cvent.com/EVENTS/Info/Summary.aspx?e=ea821a70-dac0-422f-bde4-6a8a4f8879e7