Martina McBride Joins Mary Kay to Launch Charity Campaign

2007-11-06 | 12:15

Martina McBride Joins Mary Kay and CMA to Launch 'A Kiss for Country' Charity Campaign

Mary Kay, the official beauty sponsor of "The 41st Annual CMA Awards," has enlisted the help of country music superstar Martina McBride to turn into reality with a new philanthropic initiative to counter domestic violence. As part of the national "A Kiss for Country" charity campaign being unveiled by Ms. McBride, top country music artists have partnered with Mary Kay to auction off their kiss prints to benefit the Mary Kay Ash Charitable Foundation programs committed to ending domestic violence. To help Mary Kay kiss domestic violence goodbye, spokesperson Martina McBride and participating country music artists, including Reba McEntire, Sara Evans, Jennifer Hanson, Miranda Lambert, Jo Dee Messina, Jennifer Nettles, Tanya Tucker and Wynonna applied their favorite Mary Kay lip products, ranging from Mary Kay Crème Lipstick in Mocha Freeze to Mary Kay NouriShine Lip Gloss in Pink Diamonds, and imparted their lip prints on specially designed "kiss cards." Adding a fun element, the lip prints were analyzed by a professional "kissologist" and will be displayed backstage at the Mary Kay Makeup Touch-Up Station at the 2007 CMA Awards on Wednesday, Nov. 7. Mary Kay is stepping up the commitment by providing a $20,000 grant to a women's shelter through the Mary Kay Ash Charitable Foundation in each participating artist's name in exchange for their kiss print. These grants will be awarded in 2008 to women's domestic violence shelters in each of the 50 states. In 2008, the Mary Kay Ash Charitable Foundation pledges to donate up to $3 million to women's shelters around the country.