Mintel has launched Mintel Oxygen, a new online platform for its market research reports. According to the company, Mintel Oxygen gives clients the in-depth market analysis and insightful, forward-looking predictions.

Focusing on trends, consumer attitudes and business opportunities, Mintel Oxygen covers everything from food and drink to personal care to financial services. Beyond this, it boasts features such as What's Hot and Fast Forward Trends. These highlight the most pressing issues in a category, offering bold expert opinion on what the future holds and how businesses can succeed.

"We're very excited about what Mintel Oxygen has to offer," says Pam McHugh, general manager of research at Mintel. "We've tailored our data and expertise into a user-friendly online tool that will help companies use our information to become tomorrow's leaders."

More info: http://oxygen.mintel.com