Anti-perspirant/deodorant brand Old Spice is joining forces with drag racing's most successful funny car team—John Force Racing (JFR), with rookie Funny Car driver Mike Neff behind the wheel of the new Old Spice Ford Mustang in the 2008 NHRA POWERade Drag Racing Series.

The 320-mile-an-hour Old Spice Ford Mustang—identified by the iconic buoy bottle that adorns its sides—made its debut in Pomona during the 48th annual Carquest Auto Parts Winternationals at Auto Club Raceway this February. In addition to Mr. Neff's car, Old Spice branding also will appear on the Ford Mustangs of John Force, Ashley Force and Robert Hight.

Based on the success of the company’s Victory Towel Auctions with Tony Stewart, Old Spice is also working to auction off Victory Towels when Mr. Neff and his team members win the 2008 NHRA Powerade Drag Racing Series. All proceeds from JFR Victory Towel auctions will be donated to the Ronald McDonald House.