L’Oréal Paris will continue to recognize, celebrate and support women who actively serve others in their communities with its third annual Women of Worth grassroots awards program. The initiative, which honors and awards women from across the country for their inspiring volunteer work and community enrichment initiatives, was created to bring the L’Oréal Paris iconic brand philosophy, “Because I’m Worth It” to life.  

Consumers are invited to join the inspiring Women of Worth community at www.womenofworth.com.  Visitors to the site are able to nominate a woman whose volunteerism is making a beautiful difference, as well as find helpful tips on how to get involved in volunteering and read and share inspiring stories of worth. Nominations are open from through June 16 at www.womenofworth.com