Island Def Jam Music Group (IDJ) and Procter & Gamble's TAG brand announce the formation of a new hip-hop record label, TAG Records. The new label will be led by hip-hop mogul Jermaine Dupri, who will act as president of the New York-based venture. As president, Mr. Dupri will set the creative vision for the label and play an integral part in identifying and developing its musical talent.

TAG Record's artists will be supported with a multi-million dollar marketing effort that is unprecedented for any new artist, including television, print, radio, digital and event marketing. The launch of TAG Records is part of the TAG brand's initiative to cultivate relationships with the urban community through the development of programs that provide opportunities for aspiring hip-hop talent.

"We're very excited about our partnership with IDJ and the broad platform it provides for creating artistic opportunities within the urban community, said Alex Keith, general manager P&G Deodorants. "We're confident the partnership will make a positive impact and bring opportunities to undiscovered urban creativity and vision."