PureOlogy Serious Colour Care believes strongly in corporate citizenship and giving back to the community.  As a result, the company evolved its partnership with the National Ovarian Cancer Coalition (NOCC) as the organization’s official hair care and styling partner. 

Throughout 2008, PureOlogy and NOCC will host 20 NOCC and PureOlogy’s Walks to Break the Silence on Ovarian Cancer around the U.S. with a national walk in September, Ovarian Cancer Awareness month taking place in Los Angeles, CA. 
 
According to the company, PureOlogy and the NOCC will work together to generate support from salons and stylists, local NOCC chapter members and consumers to increase awareness and participation for each Walk to Break the Silence on Ovarian Cancer.  Additionally, PureOlogy will be on-site at each walk, distributing products to participants.  More info: www.pureology.com