Murad recently debuted Resurgence, a breakthrough topical skin care regimen scientifically proven to counteract the effects of hormonal aging. Joan Lunden, host of “Good Morning America” for almost two decades, hosts the company’s new 30-minute infomercial. Ms. Lunden speaks with Murad founder, dermatologist Howard Murad, M.D, and “Melrose Place” alum Josie Bissett, who joins a chorus of real women who share their Resurgence success stories.

According to the company, Dr. Murad presents compelling research on hormonal aging during interviews with Ms. Lunden, and describes the project as “a vehicle to teach women about hormonal aging and how to take charge of their skin’s health. We’re so proud that Joan is a fan of the product because we know she’s a woman that other women trust and can really relate to.”

Company Chief Operating Officer Richard Murad sees the project as an important brand builder. He says, “Resurgence is a top performer in spas. The infomercial gives us an exciting opportunity to reach and educate a wide audience about Murad.”