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Huggies Baby Wipes to Support BCA Month

2008-09-18 | 10:33

Donation and packaging will support research and awareness programs

Kimberly-Clark Corporation's Huggies Baby Wipes will help fight breast cancer during October—Breast Cancer Awareness (BCA) Month—by donating as much as $450,000 to breast cancer research and education.

Huggies Baby Wipes is conducting a two-part program. The brand will donate $.20 for each Huggies Baby Wipes Gentle Care Sensitive tub featuring the Komen graphics purchased between Sept. 15 and Dec. 31, 2008 at select retailers. Additionally, Huggies Baby Wipes will donate $1for each specially marked Gentle Care Sensitive refill box purchased at Sam's Club through the end of the year. Through the two programs, the Huggies brand will donate between $150,000 and $250,000 to Susan G. Komen for the Cure.

In addition, beginning today and continuing throughout October, Kroger will display specially marked packaging of Huggies Diapers featuring the inspiring stories of two Kimberly-Clark employees and cancer survivors. Anita Banjak and Brenda Nelson.


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