Shiseido Merges French and European Operations

2008-10-02 | 10:41

Part of a three-year restructuring plan

Shiseido Co. has merged its European and French subsidiaries into one unit, Shiseido Europe. The move is part of a three-year restructuring plan.

"Through the merger, Shiseido is seeking to strengthen marketing functions and infrastructure, boost Shiseido brand presence in the European market and improve profitability,” the company said in a statement. “The company aims to share expertise and improve execution by integrating overlapping functions at both companies. The merger will be particularly beneficial in terms of marketing by enabling Shiseido to plan and execute a unified European marketing strategy.”

The merged entity is known as Shiseido Europe.