Rocca’s Gold Standard is Green Too

2008-10-08 | 12:26

New skin care line with hits counters at Apothia at Fred Segal.

Rocca Skincare—a new line from the co-founder of DuWop Cosmetics—made its debut at specialty retailer Apothia at Fred Segal in Los Angeles.  Created by DeLuisa-LaRocca, the foundation of the collection is Cellular Gold Complex, made with 24K colloidal gold.

The colloidal gold promotes electron transfer with the metal ions naturally found in the skin which works with other ingredients (fulvic acid, hyaluronic acid and stabilized vitamin C) to encourage cell regeneration to minimize the signs of aging, according to the company.  The line, which consists of four biodegradable formulas in 100% recyclable packaging, is free of parabens, PABA, mineral oil, phthalates, paraffin, DEA, TEA, synthetic fragrances and animal products. 

More info: www.roccaskincare.com