Unilever Rolls Out Men's Line Under Vaseline Brand

2008-10-08 | 12:42

Drafts sports stars as pitch men.

Former football pro Michael Strahan and baseball All-Star Chase Utley are the pitch men for Unilever’s new Vaseline MEN line of body, face and hand lotions. Designed specifically for men, the line has a non-greasy formula that absorbs within 15 seconds, providing instant relief without a heavy feel, according to the company.

The campaign, which is linked to ESPN and can be seen in its magazine, on television, radio and the ESPN website and other outlets, juxtaposes images of Mr. Strahan and Mr. Utley in their daily workout regimens, against how quickly the new line can fortify the skin. The range includes body and face lotions and hand lotion sold under the Vaseline Men banner as well as Lever 2000 Vaseline Men skin hydrating body and face bar.