The Village Company Acquires Mr. Bubble

2008-10-21 | 02:11

Acquires the No. 1 children's bubble bath in the U.S. from Ascendia Brands.

The Village Company LLC (TVC), a leading supplier of brand-name bath, shower and personal care products,  has purchased the Mr. Bubble Brand from Ascendia Brands, Inc.  A purchase price was not disclosed.

Frank Klisanich, president and CEO of TVC, commenting on the acquisition, stated “Mr. Bubble is a recognized Brand that mothers have known and trusted for years.  We are delighted to add Mr. Bubble to our brand portfolio.” 

According to Mr. Klisanich, the acquisition of Mr. Bubble, the No. 1 selling brand of bubble bath, further solidifies The Village Company as the leader in the bath and shower category.

According to IRI the TVC portfolio now includes the top selling overall bubble bath brand, the No. 1 selling brand of children’s bubble bath (Mr. Bubble), the #1 selling adult bath brand (Village Naturals® Bath Shoppe) and the No. 1 selling brand of licensed bubble bath (Sesame Street). 

"TVC is well positioned to serve the bath and shower needs of our customers and consumers,” he concluded.

The speedy transition of the Mr. Bubble Brand to The Village Company is in process, with shipping and manufacturing commencing the week of October 20, 2008.