Beauty Goes Organic in a Big Way

2008-11-13 | 03:18

More than 15% of new products make organic claims.

More than one in seven (16%) global beauty product launches this year has either been organic, ethical or all natural, according to a new study by Mintel Beauty Innovation. In 2007, just one in nine (11%) new products fit these criteria. In the U.S., manufacturers are moving even faster. Nearly 30% of U.S. beauty products launched this year were organic, ethical or all natural; up from 23% in 2007, according to Mintel.

"Beauty companies increasingly take a more honest approach to personal care," comments Nica Lewis, Head Consultant, Beauty Innovation. "As people tire of insincere celebrity culture, we see more manufacturers using pure, natural elements in their products."

In recent months, Ms. Lewis has seen the honest trend go even further: "Some of the latest beauty products incorporate ingredients from Indian Ayurveda or Traditional Chinese Medicine," she says. "These ancient remedies have antioxidant or whitening properties that are being used to enhance contemporary natural and organic formulas."

Mintel Beauty Innovation is a new online service available as part of Mintel's Global New Products Database (GNPD). Focusing on beauty and personal care product launches, Beauty Innovation provides a full picture of the global beauty market, according to Mintel.

Already this year, Beauty Innovation has tracked over 57,000 new beauty products globally. Looking across 50 countries, it offers enhanced analysis and expert opinions on niche, prestige, masstige and mass-market beauty product trends.

More info: www.mintel.com