Register Now for the SDA Annual Meeting

2008-12-03 | 10:46

83rd annual meeting to highlight sustainability

The Soap and Detergent Association will hold its 83rd annual meeting on Jan. 27-31, 2009 at the Boca Raton Resort & Club. The theme of the meeting is "Protecting Future Generations."

Keynote speakers for the meeting include branding guru Martin Lindstrom and corporate sustainability expert Dan Bena. The convention will also feature the first-ever “Wall of Sustainability.”
 
According to SDA, hundreds of attendees from more than 65 companies and 16 countries are already signed up for the convention.  
 
Industry executives can now go online to SDA’s website to register for the Convention, at www.cleaning101.com


The Convention, whose theme is “Protecting Future Generations,” will feature keynote addresses by branding and marketing guru Martin Lindstrom and corporate sustainability expert Dan Bena.
 
Lindstrom is the author of the new book, Buyology: Truth and Lies About What We Buy <http://www.martinlindstrom.com/> . Based on the largest neuromarketing study ever conducted, Buyology “separates the truths from the lies about why we buy, revealing how marketers and advertisers truly capture our attention, our loyalty, and our dollars.” The book unveils the results of Lindstrom’s pioneering three-year, $7 million dollar study that used the latest in brain scan technology to peer into the minds of over 2,000 people from around the world.  Lindstrom is the CEO and Chairman of the Lindstrom company and the Chairman of Buyology Inc.
 
Dan Bena is a recognized authority in the corporate world of sustainability. He serves as the Director of Sustainability, Health, Safety, and Environment for the international division of PepsiCo, and was formerly the Director of Technical Insight and Communication, where he served as liaison between technical functions, government affairs, public policy, and field operations to develop key messaging to internal and external stakeholder groups.  He is now leading the company's international sustainability efforts across their food and beverage operations, serving consumers in nearly 200 countries.

The Convention will feature the first-ever SDA “Wall of Sustainability,”  a “traveling collage” that will showcase the sustainability efforts of SDA member companies and naturally fit into the Convention theme of “Protecting Future Generations.”  Each company’s submissions will also travel to a variety of 2009 meetings and conventions that reach consumers, industry leaders and other stakeholders.
 
More info: www.cleaning101.com or Email: meetings@sdahq.org