The Best New Product Awards (BNPA), a North American consumer survey program focused on new product development and innovation, today announced the winners of its first U.S. shopper survey. Close to 50,000 Americans revealed their top picks for the best new consumer products in the personal care and household categories. In addition, the survey revealed views on health, the environment, packaging, organics, media influences and more.

Better Homes and Gardens, the official consumer media partner, will share the results with its more than 39 million readers in a promotion page in the May 2009 issue of the magazine and online at http://www.bhg.com.

Conducted in November 2008, the BNPA survey included key questions about individual product appeal, intent to repurchase, consumer confidence level, expected future spending habits, and a number of other insight provoking queries. The online survey boasts responses from 48,217 consumers, representative of the U.S. grocery shopper. This year, 77 products were evaluated, with 23 winners chosen from 38 leading manufacturers in categories that included anti aging skin care, oral care, mascara, shampoo and household cleaners. Each category had a minimum of three products from at least two different manufacturers. In order to win, the product had to score highest on product appeal and also highest on re-purchase intent among those who had purchased the product.

The Overall Best in Show this year was Olay Definity Color Recapture Moisturizer from Procter & Gamble. Here is the complete list of winners: