Oriflame is set to launch North for Men, a skin care range promoting the advantages of natural Arctic ingredients to male skin.

According to the company, Oriflame scientists have undertaken intensive research in the Arctic in order to discover an active ingredient tough enough to thrive in extreme weather conditions, with protective properties that can be employed to defend the male epidermis.

For example, rhodiola root extract is an antioxidant-rich polar botanical known for its healing properties that protects skin against thermal stress and helps it adapt to internal and external aggressors. This is a key constituent of Arctic Pro Defense, the essential ingredient in all North For Men products.

The collection features a face wash, shaving foam, shaving gel and more.