With the recent baby boom, RC2 Corporation - a marketer in mother, infant and toddler products - will expand its personal body care product lines this year with Lamaze Body Care and Bella B Baby Bee lotions and creams. According to the company, innovative products, expanded digital marketing programs and a clean, contemporary new look for packaging are designed to reinforce its leadership position in the baby care market.

"We spend a good deal of time listening to expectant and new mothers to better understand their parenting needs," said Pete Henseler, president of RC2 Corporation. "We have used all of these insights to help us put forward one of our most aggressive new product lines in several years. With moms' insights as our guideposts, we are pleased to deliver products that cut through the clutter and provide product enhancements designed to address the needs of today's families."