It’s a whole new generation for Calvin Klein Fragrances. The brand will launch a new worldwide advertising campaign for CK One—15 years after the unisex fragrance debuted—hoping to grab the attention of the younger set.

In the "we are one" campaign, the television spot features a large cast of men and women of diverse ages and ethnicities singing an original song about the power of people coming together as one, says the company. It will feature the classic black-and-white imagery with a new frontman, musician Jamie Burke. The print campaign will premiere in February 2009 magazines around the world.

A limited edition collector's bottle with "we are one" handwritten in various languages and packaged with an mp3 speaker, will launch the campaign. The collector's edition will be available at fine department and specialty stores globally, also beginning this month.

More info: www.ckone.com