Grey New York, Procter & Gamble's U.S. advertising agency for its CoverGirl brand, revealed today it is inviting delegates attending MIDEM's Annual Conference in Cannes to submit tracks for possible use as CoverGirl's anthem and potentially in CoverGirl's corporate communications.

MIDEM is the world's largest music market and its 2009 annual conference is expected to gather nearly 10,000 attendees and 1,300 participants in events from all over the world. The conference will be taking place in Cannes, Jan. 18-21.

"For the second year in a row, Grey and Procter & Gamble will converge with the global music industry at large," said Josh Rabinowitz, Grey New York's senior vice president/director of music. "For musicians and performers, advertising has become one of the best ways to get your music out there along with TV shows and video games. It's the new A&R."

Last year at MIDEM, P&G's Pantene brand and Grey selected an original song for Pantene advertising that launched in June. The song "Shine" was written and performed by unsigned New York artist Rosi Golan, who since then produced her first album, secured two song placements on prime time TV shows "Come Around" in Ghost Whisperer and "Been A Long Day" in One Tree Hill, -- begins a six-week national tour in March and secured premier placement on iTunes home page, music page and folk page.

For CoverGirl, Grey and P&G will evaluate submissions and create a Top 20 Playlist, which will be presented at an open listening session for all conference attendees on Jan. 20 in Cannes. The CoverGirl listening session is one of three offered to delegates by MIDEM, which bills the listening sessions as onsite auditions for major video games, films and TV shows and now advertising.