The third time may be the charm for John Varvatos. The menswear designer’s third fragrance, Artisan, will debut in March 2009 as the latest addition to the designer's collection from JV Fragrances & Skincare, a subsidiary of Shiseido America Corporation.

The 4.2 oz Eau de Toilette will preview exclusively with Nordstrom, the John Varvatos boutiques and at johnvarvatosfragrance.com in mid-February. Neiman Marcus and Saks Fifth Avenue will launch Artisan in mid-March and the entire range will launch nationwide in approximately 900 upscale department and specialty stores in April. Shortly thereafter, Artisan will expand to key international markets.

According to the company, Artisan completes the trilogy of the John Varvatos men's fragrance portfolio and continues to build on the impact of this highly original lifestyle brand.