The 5th Annual Rexam Foam Formulation Challenge invites entries for product applications – with special appeal for babies – that can be dispensed with the firm’s EZi one-touch mechanical foamer. Open to manufacturers, contract packagers, distributors and formulators, the Rexam Foam Formulation Challenge awards a corporate prize. Formulations will be evaluated by an international jury of industry experts. 

“In the U.S., and around the world, the market for personal care products for infants continues to grow,” said Casper Kleiman, product manager – foam, Rexam Personal Care.  “Segment acceleration is helped by elevated birthrates for women aged 30+ with higher disposable incomes.” 

According to Mr. Kleiman, parents continue to seek personal care products for babies that deliver the product gently and efficiently, provide value and are easy to use. Rexam’s patent-protected EZi Foamer is thoughtfully designed for effortless, one-hand operation needed by mothers bathing their active little ones.  One squeeze of the EZi bottle creates instant, creamy, rich, soothing foam that cleanses well and rinses quickly. 

The 2008 Challenge winner was Andrea Frayser, President of Ande Cosmetics, a company that specializes in all-natural products that promote skin cleansing, balance and toning. 

For program specifics and information on entries and deadlines, contact Wendy Winder at Wendy.Winder@rexam.com